Privacy Policy
Last updated: 28th September 2026
The Bluebell Effect respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information is collected, why it is used, who it may be shared with and the rights you have under UK data-protection law.
Who We Are
The Bluebell Effect is a UK-based sole trader business operated by Stephanie Blakey.
Business correspondence address:
Office 20900
182-184 High Street North
East Ham
London
E6 2JA
Email: thebluebelleffect@gmail.com
Website: www.thebluebelleffect.com
For data-protection purposes, Stephanie Blakey, trading as The Bluebell Effect, is the controller of the personal information described in this policy.
Information We May Collect
Depending on how you interact with the website, we may collect:
Your name, email address, telephone number and postal address
Billing and delivery information
Details of products you order
Payment and transaction information, although full payment-card details are handled securely by the payment processor and are not stored directly by The Bluebell Effect
Messages and information submitted through contact forms
Newsletter or marketing preferences
Technical and website-usage information, such as your IP address, browser type, device information, pages visited and approximate location
Information connected with returns, refunds, complaints or customer-service enquiries
How and Why Your Information Is Used
Your personal information may be used to:
Process and fulfil orders
We use your information to accept payment, arrange production and delivery, provide order updates, manage returns or refunds and respond to questions about your purchase.
The lawful basis for this processing is contract, because the information is needed to complete your order or take steps at your request before you place an order.
Meet legal and financial obligations
Certain order and transaction records may be kept for accounting, tax, fraud-prevention and other legal purposes.
The lawful basis for this processing is legal obligation.
Respond to enquiries and provide customer support
We use the information you provide to answer messages, resolve problems and maintain appropriate records of customer communications.
The lawful basis is contract where the enquiry relates to an order, or legitimate interests where it relates to the effective administration and protection of the business.
Send requested updates or marketing communications
If you choose to join the mailing list, your name, email address and preferences may be used to send news, content and product updates.
The lawful basis for email marketing is consent. You can withdraw your consent at any time by using the unsubscribe link in an email or contacting The Bluebell Effect.
Choosing not to receive marketing does not affect essential messages relating to an order.
Operate, protect and improve the website
Technical and website-usage information may be used to maintain security, understand how visitors use the website and improve its content and performance.
The lawful basis is legitimate interests, subject to any consent required for non-essential cookies or analytics.
Who Your Information May Be Shared With
Personal information is shared only where necessary to operate the website, fulfil an order, provide a requested service or comply with the law.
Relevant service providers may include:
Squarespace, which hosts the website and provides the ecommerce platform
Stripe, which securely processes customer payments
Prodigi, the print-on-demand fulfilment provider responsible for producing and dispatching physical products
Postal, courier and delivery providers involved in delivering orders or processing returns
Email, website analytics and other technical service providers used to operate the website
Accountants, insurers, professional advisers or public authorities where reasonably necessary or legally required
These organisations receive only the information needed to perform their services and process it under their own privacy terms or contractual data-protection obligations.
Personal information is not sold to third parties.
International Data Transfers
Some service providers may process information outside the United Kingdom. Where this happens, appropriate safeguards are used by the relevant provider, such as UK-approved data-protection clauses or another legally recognised transfer mechanism.
How Long Information Is Kept
Personal information is retained only for as long as it is reasonably needed for the purpose for which it was collected.
In general:
Order, payment and accounting records may be retained for up to six years, or for any longer period required by law
Customer-service and returns correspondence is kept only for as long as needed to resolve the matter and maintain appropriate business records
Contact-form enquiries that do not lead to a purchase will normally be deleted within two years
Mailing-list information is retained until you unsubscribe or withdraw your consent
Website and analytics information is retained according to the settings and retention periods of the relevant platform
Information may be retained for longer where necessary to establish, exercise or defend a legal claim.
Data Security
Reasonable technical and organisational measures are used to protect personal information against loss, misuse, unauthorised access or disclosure.
Payments are processed through secure third-party payment services. The Bluebell Effect does not directly store customers’ complete payment-card details.
No method of internet transmission or electronic storage can be guaranteed to be completely secure.
Cookies and Website Analytics
The website may use cookies and similar technologies to operate essential functions, remember preferences, understand website use and support ecommerce features.
Where required, non-essential cookies will be used only after consent has been provided through the website’s cookie settings. You can change your preferences using the available cookie controls or your browser settings.
Disabling certain cookies may affect how parts of the website function.
Your Data-Protection Rights
Depending on the circumstances, you may have the right to:
Be informed about how your personal information is used
Request access to the personal information held about you
Ask for inaccurate or incomplete information to be corrected
Ask for information to be deleted in certain circumstances
Ask for the use of your information to be restricted
Object to certain uses of your information
Request the transfer of information you provided in a portable format
Withdraw consent at any time where processing relies on consent
These rights are not absolute and may be subject to legal exceptions.
To exercise a right or raise a data-protection concern, contact The Bluebell Effect using the details above. Information may be requested to confirm your identity before fulfilling a request.
Data-Protection Complaints
If you have concerns about how your personal information has been handled, please contact The Bluebell Effect first so the matter can be investigated and addressed.
You also have the right to complain to the UK Information Commissioner’s Office:
Website: www.ico.org.uk
Telephone: 0303 123 1113
Third-Party Links
The website may contain links to external websites or services. The Bluebell Effect is not responsible for the privacy practices or content of those third parties. You should review their privacy information before providing personal details.
Changes to This Policy
This Privacy Policy may be updated when the website, products, service providers or legal requirements change. The latest version will always appear on this page with its most recent update date.
Contact
If you have any questions about this Privacy Policy or how information is handled, you can get in touch via the Contact page.